Star India

Star Estate was founded in 2012 as the fastest-growing Real Estate enterprise. Today, we have come a long way with a history of successful results and unparalleled management — as well as offering a wide range of consulting services in residential, commercial and retail verticals and more. That “more” represents one of the best customer service, customer experience, and our company culture. We want to inspire the world by demonstrating that it is possible to provide long-term and sustainable benefits to consumers, entrepreneurs, suppliers, shareholders, and the community all at the same time. Star Estate is associated with more than 100 world’s top-class real estate developers who have a legacy of making outstanding real estate properties with no drawbacks and a record of on-time possession within the committed time.

Full Job Description

Job Title: Digital Marketing Manager – Real Estate

About Us: STAR INDIA is a leading player in the real estate industry, committed to providing exceptional service and innovative solutions to our clients. We are seeking a dynamic and experienced Digital Marketing Manager to join our team and drive our online presence and marketing efforts in the real estate sector.

Position Overview: The Digital Marketing Manager will be responsible for developing, implementing, and managing digital marketing strategies that align with our real estate business goals. This role requires a deep understanding of digital marketing techniques and platforms, as well as experience in the real estate market to effectively engage our target audience and drive growth.

Key Responsibilities:

Strategy Development: Create and execute comprehensive digital marketing strategies tailored to the real estate market, including SEO, SEM, social media, email marketing, and content marketing.
Campaign Management: Plan, implement, and optimize digital advertising campaigns across various platforms (Google Ads, social media ads, etc.) to drive traffic, generate leads, and increase brand awareness.
Content Creation: Develop engaging and relevant content for the real estate sector, including blog posts, property listings, social media updates, and email newsletters.
Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and CRM systems. Use data to make informed decisions and optimize strategies.
Market Research: Conduct research to stay up-to-date with industry trends, competitor activities, and consumer behavior in the real estate market.
Collaboration: Work closely with the sales and real estate teams to ensure marketing efforts align with business objectives and support lead generation and client acquisition.
Brand Management: Maintain and enhance the company’s online presence, ensuring consistency in branding and messaging across all digital channels.
Budget Management: Manage the digital marketing budget effectively, ensuring optimal allocation of resources to achieve desired results.

Qualifications:

Experience: Minimum of [X] years of digital marketing experience, with at least [Y] years in the real estate industry.
Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Relevant certifications (e.g., Google Analytics, Google Ads) are a plus.
Skills:
Proven experience in developing and managing digital marketing campaigns.
Strong understanding of SEO, SEM, PPC, social media, and content marketing.
Experience with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, email marketing software).
Proficiency in web analytics tools (e.g., Google Analytics, SEMrush).
Excellent written and verbal communication skills.
Strong analytical skills and data-driven approach to decision-making.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

What We Offer: